How United Sweets is Growing with Collect and Vend [MUSIC PLAYING] [Finn Puklowski, CEO at United Sweets] FINN PUKLOWSKI: We started United Sweets when my sister was in Chicago and I was in Brazil. We started out with a small website and then sold down at the markets. Now we're at 11 kiosks. And we're well on our way to be a worldwide franchise. Franchising is all about replicating a successful business model, right down to the back office. So we use Vend for our point-of-sale and Collect for our loyalty program across the chain. So we've got 11 outlets utilizing one central Vend system, and it carries 2,000 of our products. And we've integrated Collect into it, which has got 40,000 customers. Integrating Collect with Vend means that we can really reach out to our customers. We know who they are. We know what they're buying. And we can really reach out to them and market to them in a really relevant way. We want that small-town [? barrister ?] approach, but in our lolly store. We want to be able to connect with our customer, no matter what outlet they're visiting, no matter what city they're in. The Candy Cult is our version of Collect Loyalty program. It enables us to make sure that we can recognize our best customers, look after them, give them better pricing, give them rewards, and really make sure they have a great shopping experience with us. It's all about the customer. We get lots of positive feedback about our rewards program. We've got one reward where when you 200 points, they earn a 1.6 kilogram bag of American M&M's. Our customers have to spend $200 to earn that, and we've had tons of redemptions. Well, candy's all about trying new things, and Collect has been extremely effective for us. It enables us to use push notifications to notify our customer as soon as something's arrived. And its integrations with Mailchimp allow us to email them and let them know exactly what's happening at all times. Our staff use Collect, as well. They're members of the Candy Cult. That means that they understand the software, they understand how it works. We also use Collect as an incentives program to be able to reward our staff for signing up our customers into the program. And it works really well for us. In addition to Vend point of sale and Collect, we use Xero and FlexiTime Payroll. It enables us to reduce our admin time per week in our franchise sites to around 45 minutes a week. That gives us more time to work on our businesses, not in our businesses. So using Vend and Collect, we can access our sales data, we know who our customers are, where they're shopping, even how they're shopping. We can access it from anywhere in the world. We might be in Brazil, the United States, China. It's awesome. It's awesome. [MUSIC PLAYING]